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Access to New Markets: Travel agencies often have a diverse clientele, including
international travelers and niche markets
Business Relationships: Developing a strong partnership with travel agencies can lead to
long-term business relationships and repeat bookings.
Bridging Seasonal Demands: Travel agencies can help hotels manage seasonal fluctuations
in demand by promoting them during slower periods or offering exclusive deals to attract
guests.
Preferred Partner Status: Some travel agencies work closely with specific hotels and
designate them as preferred partners. This special status can give the hotel a
competitive edge and higher visibility within the agency's offerings.